FRACTIONAL CRO/CSO
For AV, Production, and Live Events Companies
The Challenge You're Facing:
You've built a solid business, but revenue has plateaued. Your sales team lacks structure. You're not sure where the next $5M comes from. You need strategic leadership, but a $400K full-time executive isn't in the budget—and frankly, you don't need someone full-time.
What I Do:
I embed as a fractional Chief Revenue Officer and Chief Strategy Officer—25 years in the industry, 162% growth track record—and build the pipeline systems, sales discipline, and strategic clarity that let you plan your business with confidence.
How I Help:
Clarity
Define where you're going and how to get there
Leadership
Develop your sales leaders and hold them accountable
Operations
Implement CRM systems and pipeline management that actually work
Growth
Build predictable revenue through structured sales processes
People
Create a culture of performance and ownership
Why Pipeline Matters
Revenue Without Pipeline is Just Hope
After 25 years, I've learned this: companies that scale have one thing in common—they can predict their revenue. Not guess. Not hope. Predict.
That only happens when you have:
A structured pipeline with clear stages and exit criteria
Sales leaders who manage pipeline health, not just close deals
Systems (CRM, forecasting, accountability) that make the invisible visible
I don't just consult on this. I will build it with you.
The JRT Scaling Loop™
A six-phase transformation framework that takes companies from reactive to predictable
The Six Phases
Opportunity
Identify growth potential and market position
Discovery
Uncover what's working, what's broken, and what's missing
Formulate
Design the strategy and systems blueprint, with a focus on building a pipeline you can forecast from
Planning
Build the roadmap with milestones and accountability
Build
Implement systems, train teams, and activate growth engines
Debrief
Measure results, refine approach, and sustain momentum
Additional Support Areas
Beyond the core disciplines and Scaling Loop™, I also provide:
Strategic Planning & Roadmapping
Multi-year growth planning, market positioning, and competitive strategy—helping you plan the next chapter in a way that's clear, achievable, and aligned.
M&A Support
If you're buying, selling, or merging, I help you navigate culture integration, communication, and team alignment so the transition goes smoothly.
Engagement Model:
Fractional (typically 2-3 days/week)
6-12 month engagements
Custom scoped to your growth stage
No $400K hire. No six-month ramp. I stay until it's done.
Investment: Custom pricing based on scope. Strategy calls are complimentary.
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