Fractional Executive Leadership for Companies Ready to Scale
25 years on both sides of live events, AV, and production. I embed as a fractional executive to build what's missing: disciplined pipeline systems, not hope.
I'm Jay Taylor, founder of JRT Advance Strategy Collective. I provide fractional CRO/CSO Executive Leadership and strategic advisory services to two distinct markets: AV, production, and live events companies needing revenue growth leadership, and corporations and associations requiring executive-level event production expertise. No long-term contracts. No fluff. Just the experience and systems that scaled a business unit 162% over 14 years. I understand what it takes to make businesses run and make money from both sides of the table.
The JRT Approach
Five Disciplines. ONE Goal: Growth You Can Plan
Clarity
Clear goals. Clear expectations. Clear direction.
Leadership
Helping your leaders grow and your teams stay aligned.
Operations
Simple systems that actually work.
Growth
Structure and habits that build healthy revenue.
People
Culture, communication, and team development.
Featured Services
Fractional Chief Revenue Officer / Chief Strategy Officer
For AV, production, and live events companies ($10M-$50M)
Revenue strategy, sales leadership, market expansion
Methodology: The JRT Scaling Loop™
Fractional Event Executive & Advocate
For corporate and association leaders
Strategic event production, stakeholder management, vendor optimization
Methodology: The JRT Event Blueprint™
Strategic Advisory & Custom Solutions
Custom engagements for scaling operations
Solving specific problems with focused expertise
M&A support, strategic planning, and process transformation
I had the pleasure of working with Jay during a critical period of growth and transformation. His strategic leadership helped refine our marketing approach, strengthen forecasting and accountability, and expand into new corporate markets.
What sets Jay apart is his ability to build strong, collaborative teams while driving real performance. His mentorship, clarity, and focus on execution created lasting impact across pipeline development, goal-setting, and overall business results. I highly recommend Jay for any organization seeking disciplined growth and strong leadership.
Ali Kouri
Sr. Manager - Strategic Sales Planning at Freeman Company
I worked with Jay for over a decade, and he is truly an architect of change and builder of high-performing teams. He fosters trust, champions continuous learning, and makes growth the norm—not just the goal.
In the sales trenches, Jay consistently turned “can’t” into “watch this,” bringing action where others saw obstacles. Having led across every side of the events world, he is a true original and a leader I’m proud to have worked alongside.
Rebecca May
Vice President, Client Relationships, Corporate Account Sales and Management at Freeman Company
Let’s Build the Systems Your Growth Demands
© Copyright 2026. JRT Advance Strategy Collective. All Rights Reserved.